Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
Part of the EMEA Growth and Partner Marketing team, this role will play a key part in helping the team drive subscriber growth and revenues across our streaming services Max & Discovery+. This leadership role is responsible for leading efforts to define the strategy for our subscriber acquisition across the EMEA region. This role is crucial to delivering against our growth targets and will be responsible for managing the overall marketing budget, delivering the gross adds forecast, briefing the other EMEA marketing teams on budgets and targets, being accountable for our media acquisition strategy and coordinating the media planning process to deliver on our gross adds, Blended SAC (as % of lifetime value), ROAS and revenue targets.
The ideal candidate will be passionate about television, movies, entertainment, and digital marketing. They will have a strong understanding of D2C performance marketing and will be comfortable with data analytics, financial models and budgeting processes. This candidate will lead a team that believes in working fast, being accountable, collaborative and learning from mistakes. The role is highly cross functional and will require collaboration with a large number of teams on a global level including Data Science, Finance, In-house Media Buying, Creative and Go-to-market teams.
Your Role Accountabilities
- Lead biddable media planning and strategy; briefing global media team on budgets and reviewing media approach for key campaigns. An emphasis on leading media strategy for new market launches across EMEA, including market analyses, reach and frequency exercises and budget phasing.
- Manage the biddable marketing budget of +$100M across EMEA markets and be responsible for full funnel paid media strategy.
- Responsible for optimisation of the media spend across the region through media mix modeling, allocating budget based on media efficiency and incrementality at country, funnel and channel level.