Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
Part of the EMEA Growth and Partner Marketing team, this role will play a key part in helping the team drive subscriber growth and revenues across our streaming services Max & Discovery+. This leadership role is responsible for leading efforts to define the strategy for our subscriber acquisition across the EMEA region. This role is crucial to delivering against our growth targets and will be responsible for managing the overall marketing budget, delivering the gross adds forecast, briefing the other EMEA marketing teams on budgets and targets, being accountable for our media acquisition strategy and coordinating the media planning process to deliver on our gross adds, Blended SAC (as % of lifetime value), ROAS and revenue targets.
The ideal candidate will be passionate about television, movies, entertainment, and digital marketing. They will have a strong understanding of D2C performance marketing and will be comfortable with data analytics, financial models and budgeting processes. This candidate will lead a team that believes in working fast, being accountable, collaborative and learning from mistakes. The role is highly cross functional and will require collaboration with a large number of teams on a global level including Data Science, Finance, In-house Media Buying, Creative and Go-to-market teams.
Your Role Accountabilities
- Lead biddable media planning and strategy; briefing global media team on budgets and reviewing media approach for key campaigns. An emphasis on leading media strategy for new market launches across EMEA, including market analyses, reach and frequency exercises and budget phasing.
- Manage the biddable marketing budget of +$100M across EMEA markets and be responsible for full funnel paid media strategy.
- Responsible for optimisation of the media spend across the region through media mix modeling, allocating budget based on media efficiency and incrementality at country, funnel and channel level.
- Accountable for the EMEA acquisition media strategy, working with the in-house biddable buying team on digital performance and planning and collaborating with the regional go-to-market teams for offline and local inventory performance and planning.
- Drive data-driven decisioning across the EMEA marketing team through evidence-based evaluation of marketing campaigns and initiatives with a focus on return on ad spend and cost per incremental gross adds KPIs.
- Manage day-to-day optimisation based on CSAC and CPIGA, interface to global buying team.
- Responsible for sports planning, with a focus on TNT sports in the UK.
- Work with local markets and the creative team to give guidance on creative delivery by platform.
- Drive data-driven decisioning across the EMEA marketing team through evidence-based evaluation of marketing campaigns and initiatives with a focus on return on ad spend and cost per incremental gross adds KPIs
Skills and Experience
- Solid performance marketing experience who thinks creatively and analytically to drive growth.
- Prior experiences in driving acquisition efforts or media strategy within fast-paced, direct to consumer, subscription environments that deliver results.
- Proven ability to manage significant budgets at scale and prioritise investment based on the commercial and financial context.
- Strong relationship management with internal and external stakeholders at all levels.
- Experience working in a multinational organisation and within a complex global matrix environment.
- Experience in having people manager responsibilities and manage a wide array of stakeholders.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.